The weather is a topic of conversation that we talk about more than any other in the UK. It is a subject that affects our daily lives and the majority of decisions that we make.
The ITV Central Weather provides a communication platform that is unsurpassed in terms of scale and reach, delivering a trusted and informative service across the Midlands on 31 separate occasions every week.
88% This opportunity has a 88% 1+ reach for Adults
90% Reaching 90% of all Housewives in the Central area across 12 months
6hours The average Brit talks about the weather every 6 hours
Partnership Package Details
- ITV, ITV+1 and ITV HD
- All Central Weather bulletins transmitted Monday to Sunday 11:30 to 22:39
- 31 bulletins per week (subject to change and reduction during public holidays)
- Available from June 20th 2019
- Sponsor Button on ITV Central Weather page
- 100% SOV on ITV Central Weather page
- 5" and 10" bumpers around all ITV Central Weather reports
- 'ITV Central Weather' word mark
- Sponsorship strap line to communicate partnership e.g 'proud sponsors of...'
Rights To The Programme
- Rights to use the licensed property to run competitions & promotions targeting consumers, trade or employees
- Right to use the licensed property across social media platforms and websites
- Right to use the licensed property in connection with experimental and sampling activities
- Right to use the licensed property in connection with trade and consumer PR
Talent Led Activation
- 2 x set visit to ITV Central Weather studio, masterclass on how weather is created, have a go at presenting the weather (talent meet and greet)
- 1 x written interview or blog
- 1 x piece to camera (up to 1 minute in length and content to be mutually agreed)