Trading T&Cs

Central Weather

The weather is a topic of conversation that we talk about more than any other in the UK. It is a subject that affects our daily lives and the majority of decisions that we make.

The ITV Central Weather provides a communication platform that is unsurpassed in terms of scale and reach, delivering a trusted and informative service across the Midlands on 31 separate occasions every week.

88% This opportunity has a 88% 1+ reach for Adults

90% Reaching 90% of all Housewives in the Central area across 12 months

6hours The average Brit talks about the weather every 6 hours

Partnership Package Details


  • ITV, ITV+1 and ITV HD
  • All Central Weather bulletins transmitted Monday to Sunday 11:30 to 22:39
  • 31 bulletins per week (subject to change and reduction during public holidays)
  • Available from June 20th 2019


  • Sponsor Button on ITV Central Weather page
  • 100% SOV on ITV Central Weather page
  • 5" and 10" bumpers around all ITV Central Weather reports

Licensable Assets

  • 'ITV Central Weather' word mark
  • Sponsorship strap line to communicate partnership e.g 'proud sponsors of...'

Rights To The Programme

  • Rights to use the licensed property to run competitions & promotions targeting consumers, trade or employees
  • Right to use the licensed property across social media platforms and websites
  • Right to use the licensed property in connection with experimental and sampling activities
  • Right to use the licensed property in connection with trade and consumer PR

Talent Led Activation

  • 2 x set visit to ITV Central Weather studio, masterclass on how weather is created, have a go at presenting the weather (talent meet and greet)
  • 1 x written interview or blog
  • 1 x piece to camera (up to 1 minute in length and content to be mutually agreed)

We love to chat

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