London Weekday Weather
The weather is a topic of conversation that we talk about more than any other in the UK, influencing consumer behaviour and motivating people to act.
ITV London Weekday Weather creates a communication platform in the nation’s capital that is unsurpassed in terms of scale and reach, delivering a trusted and informative service across London on 23 separate occasions every week.
70% This opportunity has a 70% 1+ reach for Adults (6.9 million Ads)
74% Reaching 74% of all Housewives in the London area across 12 months
6 Hours The average Brit talks about the weather once every 6 hours
Partnership Package Details
- ITV, ITV+1 and ITV HD
- All London weather bulletins transmitted Monday to Thursday 11:30 to 22:39 and Friday 11.30 to 18:29.
- 23 bulletins per week (subject to change and reduction during public holidays)
- Available from 3rd October 2019
- Sponsor Button on ITV London Weather page www.itv.com/London/weather Monday 12am - Friday 6.30pm
- 100% SOV on ITV London Weather page www.itv.com/London/weather Monday 12am - Friday 6.30pm
- 5" and 10" bumpers around all ITV London Weather reports Monday 12am - Friday 6.30pm)
- 'ITV London Weekday' word mark
- Sponsorship strap line to communicate partnership e.g. ' proud sponsors of...'
Rights to the Programme
- Rights to the programme
- Rights to use the licensed property to run competitions & promotions targeting consumers, trade or employees
- Right to use the licensed property across social media platforms and websites
- Right to use the licensed property in connection with experiential and sampling activities
- Right to use the licensed property in connection with trade and consumer PR
Talent led Activation
- 1 x set visit to ITV London studio 4 attendees, masterclass on how the weather is created, have a go at presenting the weather, talent meet & greet)
- 1 x written interview or blog
- 1 x piece to camera (up to 1 minute in length and content to be mutually agreed)