Trading T&Cs

London Weekday Weather

 

The weather is a topic of conversation that we talk about more than any other in the UK, influencing consumer behaviour and motivating people to act. 

ITV London Weekday Weather creates a communication platform in the nation’s capital that is unsurpassed in terms of scale and reach, delivering a trusted and informative service across London on 23 separate occasions every week.

70% This opportunity has a 70% 1+ reach for Adults (6.9 million Ads)

74% Reaching 74% of all Housewives in the London area across 12 months

6 Hours The average Brit talks about the weather once every 6 hours

Partnership Package Details

Scheduling    

  • ITV, ITV+1 and ITV HD
  • All London weather bulletins transmitted Monday to Thursday 11:30 to 22:39 and Friday 11.30 to 18:29.  
  • 23 bulletins per week (subject to change and reduction during public holidays)
  • Available from 3rd October 2019

Digital

  • Sponsor Button on ITV London Weather page www.itv.com/London/weather Monday 12am - Friday 6.30pm 
  • 100% SOV on ITV London Weather page www.itv.com/London/weather Monday 12am - Friday 6.30pm
  • 5" and 10" bumpers around all ITV London Weather reports Monday 12am - Friday 6.30pm)

Licensable Assets    

  • 'ITV London Weekday' word mark    
  • Sponsorship strap line to communicate partnership e.g. ' proud sponsors of...'

Rights to the Programme

  • Rights to the programme    
  • Rights to use the licensed property to run competitions & promotions targeting consumers, trade or employees    
  • Right to use the licensed property across social media platforms and websites
  • Right to use the licensed property in connection with experiential and sampling activities    
  • Right to use the licensed property in connection with trade and consumer PR

Talent led Activation    

  • 1 x set visit to ITV London studio 4 attendees, masterclass on how the weather is created, have a go at presenting the weather, talent meet & greet)    
  • 1 x written interview or blog    
  • 1 x piece to camera (up to 1 minute in length and content to be mutually agreed)

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