Trading T&Cs

All New Drama 2020

Drama has never been more important to ITV. We are committed to creating and continue to invest heavily in mainstream drama that is compelling, accessible and continues to hold the nation's attention year after year. We are the biggest producer of UK Drama, creating the most talked about and original series. This is a fantastic opportunity for a brand to partner with all of the new drama across 2020 and own the association across the portfolio.

81% Predicted 1+ coverage for ABC1 Ads

41m Adults are predicted to see the sponsorship at least once

86% Predicted 1+ coverage for Women

Partnership Package Details


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD  
  • 110 hours
  • Q1 - Q4 2020

Broadcast & Catch Up

On air sponsorship idents:

  • 80” per 60min episode
  • 15” intro    
  • 10” either side of each centre break    
  •  5” closing ident

Catch-up & online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used


Rights to use ITV Drama composite logo and x 4 brand licenses for dramas within the

package as follows:

  • In competitions & promotions targeting consumers, trade or employees
  • Across social media platforms and websites
  • In connection with experiential activities
  • Trade and consumer PR
  • 4 x themed competition prizes (e.g. exclusive set tours, 1-week family holiday)



  • 4.8m display ad impressions (MPU & leaderboard) across
  • 12 x Splash Reveals high-impact ad format on, including 4 x productions
  • 1 x competition hosted on, including 1.5m ROS display to promote the competition (prize to be provided and fulfilled by sponsor)

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