Ant & Dec's Limitless Win 2024

The groundbreaking game show with an endless money ladder is back! Ant & Dec’s Limitless Win features the world’s first ever limitless jackpot and a money ladder that never… ever… ends.

Every question is an opportunity to climb the endless money ladder and reach the big money, but only a correct answer banks the cash. Push their luck too far and they’ll lose it all.

Packed with drama, jeopardy and real emotion, it’s quite literally the biggest prize in television history.

Partnership Package Details


Scheduling (indicative and subject to change)

  • ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD
  • Q1 2024
  • Weekend peak
  • 6 x 60 mins
  • 80 seconds of accreditation per 60 minute episode


  • 10'' bumpers around all free full-length programme content available on ITVX & STV Player websites, mobile apps and connected TVs (excluding Sky and Virgin) 
  • Estimated impressions: 3,500,000





  • Right to use Limitless Win logo with the ‘proud sponsors’ tagline across the following platforms:

    o Sponsors idents, website & social (excluding paid)

    o Competitions & promotions targeting consumers, trade & employees

    o Consumer trade & PR

    o E-comms and newsletters


  • Sponsor logo on broadcast promos longer than 10sec, if used


Coming to market date: 13th September

Open market date: 27th September

Guide Price: £800,000 Gross + VAT

Get in touch with us

Find out today how the UK’s
largest commercial broadcaster
will make your business famous

Contact us now