Catchphrase Celebrity Specials Q3-Q4 2021
Catchphrase, one of the the nation’s most popular game shows, is back this Autumn with its returning and popular celebrity format! Returning to our screens in early peak weekend hours and presented by the well-loved Stephen Mulhern, Catchphrase Celebrity Specials is the perfect opportunity to reach a multitude of audiences - particularly females who make shared purchase decisions for the whole family.
Why this is a great opportunity for your brand
Well Established Format
First appearing on our screens in 1986, Catchphrase is a long running family favourite and a well recognised game show format on British television.
Having been a huge hit on ITV for 18 years, the show was rebuilt and rebooted for a new generation in 2013. The show received a brand new set and new animations, but still had the familiar format and well-loved mascot Mr Chips at the heart of the show.
This is the perfect opportunity for a brand wanting to associate with a well established and known format, in order to build brand fame.
Stephen Mulhern is a well loved household name, hosting some of the nation’s most popular entertainment shows.
With over 1m followers across his social media accounts, his loyal fanbase makes Catchphrase Celebrity Specials the perfect partner for brands looking to increase trust and brand warmth.
Saturday Night Family Entertainment
Saturday evenings are one of the very few times that families get together in front of the TV, and they seek content that enables these special moments.
Catchphrase Celebrity Specials appeals to the entire family, with 52% of viewing taking place in a co-viewing environment.
This makes Catchphrase Celebrity Specials the perfect opportunity for brands wanting to reach families during a key entertainment slot on the weekend.
Partnership Package Details
- ITV, ITV+1, ITV HD
- STV, STV+1 & STV HD
- ITV2, ITV2+1, ITV2 HD
- 11 x 60 min episodes - Main series
- 1 x 60 min episode - Soccer Aid specialQ3/Q4 2020
- 1 x 60 min episode - Christmas special
- Q3-Q4 2021
- Weekend early peak
- Repeats where available on ITV and ITV2
(Repeats on ITV2 may have a HFSS restriction)
Broadcast & Catch Up
On air sponsorship idents:
- 80” per 60 min episode
- 15” opening ident
- 10” centre break idents
- 5” closing ident
Catch-up & online idents:
- 10” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).
- Sponsor logo on broadcast promos longer than 10sec, if used