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Celebrity Catchphrase 2020

Catchphrase, one of the the nation’s most popular game shows, is back in 2021 with the exciting celebrity format! Returning to our screens in early peak weekend hours and presented by the well-loved Stephen Mulhern, Celebrity Catchphrase is the perfect opportunity to reach a multitude of audiences - particularly females who make shared purchase decisions for the whole family.

1m With over 1m followers across his social media accounts, his loyal fanbase makes Celebrity Catchphrase the perfect partner for brands looking to increase trust and brand warmth.

48% In the last series, 48% of viewing took place with another person present

17 Women will see the sponsorship idents 17 times on average

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 9 x 60 min episodes in total
  • Weekend early peak
  • Q1 2021
  • Repeats where available on ITV and ITV2

Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60 min episode
  • 15” intro ident
  • 10” centre break idents
  •  5” closing ident

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

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