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It’s the word guessing game that’s got the whole nation on tenterhooks, and now audiences are about to get double the fun, as the undisputed queen of drag is sashaying onto a popular ITV gameshow spin-off.

The Emmy award-winning Drag Race host RuPaul is set to front the forthcoming celebrity edition of Lingo! The show will follow the same format as the original version, but will instead see celebrity pairs go head-to-head in a war of words.

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 7 x 60min
  • Weekend peak
  • Q4 2022

Broadcast & Catch Up

On air sponsorship idents:        

  • 15” intro ident
  • 10” centre break idents
  • 5” closing ident
  • 80" seconds accreditation per episode

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec

Rights to the Programme

Rights to use the Celebrity Lingo logo, in marketing comms across platforms including:

  • Programme idents
  • PR and internal comms
  • Social media and online
  • Website, e-comms, newsletters, and direct marketing
  • Branded competitions and promotions, targeting consumers, trade & employee

excludes all talent and will be associated solely with the show/brand instead of individual talent including host and guests.

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