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Don't Rock The Boat 2020

In this epic adventure, 12 celebrities will step out of their comfort zones and onto their sea legs as they compete in one of the toughest shows ever filmed on both land and sea. Split into two teams of 6, the celebrities will be pushed to their physical and mental limits as they battle it out to complete over 500 gruelling miles, rowing the entire length of Britain! 

Along the way the two teams will face a series of jaw dropping on-shore challenges to secure vital advantages over their opposition. Filled with laughter and tears throughout the journey, Don’t Rock The Boat is set to be a boat trip like never before!

Iconic Celebrity Talent The series will be hosted by sporting legend and Top Gear presenter Freddie Flintoff and The Voice’s AJ Odudu, who will be joined by an all star cast of celebrity contestants. This gives brands the perfect opportunity to associate with well loved and known talent, and also tap into their fanbases.

Stripped Format With the show running stripped over the course of 5 days Monday – Friday, Don’t Rock The Boat provides the ideal platform for brands wanting to deliver maximum impact over a short period of time. The impactful burst of activity will capture the attention of viewers, and will create the perfect opportunity for a brand wanting to generate efficient buzz.

New More than ever, new shows are highly anticipated by the nation and Don’t Rock The Boat is a unique and brand new format coming to our screens this Autumn.
This provides a headline sponsor with the opportunity to align their brand with the excitement and anticipation of this new commission.

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD    
  • 5 x 60 min episodes    
  • Mon - Fri stripped
  • Evening peak
  • Q3 2020

Broadcast & Catch Up

On air sponsorship idents:

  • 80” per 60 min episode
  • 15” opening ident    
  • 10” centre break idents
  •  5” closing ident

Catch up and online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky) 
  • Sponsor logo on broadcast promos longer than 10sec, if used

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