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Sign In Trading T&Cs

6m Over 6m viewers tune in to watch the show every weeknight

74% Over 12 months, 74% (20m) of all Housepersons will see the partnership

300+ More than 300 new episodes per year, repeats on ITV2 and Classic Emmerdale on ITV3

Emmerdale 2020

Since coming to our screens in 1972, Emmerdale has been watched by millions across the country, becoming a national institution and one of ITVs flagship shows. Showing in prime time, Emmerdale is an appointment to view for millions of fans every weeknight all year round.

For the first time in six years, we are able to offer the chance to partner with the soap. This is an amazing opportunity to build an association between your brand, the show, and its legions of dedicated followers.

Scheduling (per year)

  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • Minimum 320 x 30mins    
  • Weeknights
  • Begins Q2 2020    
  • ITV2, ITV2+1, ITV2 HD     
  • Minimum 700 TXs of repeat & omnibus episodes on ITV2    
  • ITV3, ITV3+1, ITV3 HD     
  • Minimum 700 TXs of Classic episodes on ITV3
  • Broadcast & Catch Up (per year)

On air sponsorship idents:    

  • 40” per 30min episode    
  • 15” intro  
  •  2 x 10 break ident    
  •  5” closing ident

Catch-up & online idents:    

  • 5” bumpers around free programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding Virgin and Sky).    
  • 5” bumpers around free short form catch-up content on Emmerdale areasof  itv.com and stv.tv    
  • Sponsor logo on broadcast promos longer than 10sec, if used

Digital (per year)    

  • Sponsor button on all pages of the programme website at itv.com and stv.tv    
  • 5m ROS impressions on itv.com, 887k ROS impressions on stv.com plus 25% SOV display ad impressions on Emmerdale stv.tv area    
  • 26 x Reveal high-impact ad format on programme catch-up page on itv.com, including 4x production    
  • 4x display placements in itv.com newsletters
  • 2x competition hosted on itv.com, including 1.2m display ad impressions across itv.com as traffic drivers (prizes TBC)

Experiential & Talent (per year)

  • 2 x talent appearance for internal events (to be agreed mutually between sponsor, ITV and talent)    
  • 6 x VIP Set Tours for consumer/trade guests with talent meet & greet
  • 6 x Set Tours for consumer/trade guests     
  • 1 x Large On-Set Event for consumer or trade guests     
  • Set Access for internal events (subject to availability) and filming (subject to approval)
  • Social Media and Content (per year)
  • 25 x branded social posts from the official programme pages on Facebook, Twitter or Instagra    
  • Production of 4 x branded bespoke clips (exact content to be agreed with the sponsor)
  • Access to up to 50 storyline images & clips for use on partner platforms


Product Placement

  • Product Placement opportunities available dependent on editorial and compliance approval

Rights to the Programme

  • The right to use the licensed Emmerdale brand assets across sponsors owned online platforms and across in-store and on-pack, press and PR, CRM DM and other consumer or trade comms, experiential and events

Merchandise co-branded for consumer giveaways includes:

  • 200 x mugs
  • 50 x T-Shirts
  • 50 x signed pictures


  • A comprehensive research package to maximise effectiveness of partnership

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