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Finding Alice 2021

Finding Alice is a whirlwind contemporary drama which follows the story of Alice and her honest, dark and comical journey of grief, love and life after the death of her husband Harry. After moving into their newly finished, weird and wonderful dream house which he designed himself, Harry dies after falling down the stairs. The sense of loss and abandonment leaves Alice feeling more disoriented than ever before, and as the series unravels we discover that Harry had a habit of hiding stuff…

With an all star cast and contemporary storyline, this is the perfect opportunity to associate with a new and exciting property whilst also reaching a strong female audience.

33% Female ITV viewers are 33% more likely to be the main shopper within their household

Top 10 In Q1 2019, three of the six dramas that featured within the top 10 best performing programmes on ITV were new dramas to the channel.

15% Female ITV viewers are 15% more likely than average to make a purchase online after watching an ad on TV

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 6 x 60 minute episodes
  • Weekend peak
  • Q1 2021

Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60 min episode
  • 15” opening ident
  • 10” centre break idents
  • 5” closing ident

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
  • Sponsor logo on broadcast promos longer than 10sec, if used

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