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For the Love of Dogs Specials 2020

Paul O’Grady’s For the Love of Dogs: Back in Business (1 x 60)

Paul O’Grady is back at Battersea Dogs & Cats Home for this brand new 60-minute special, filmed during one of the most dramatic periods in its history. As the site re-opens following lockdown, it’s happy days and back to the business of re-homing its many furry residents. But back in March it was a very different story. We join Paul and the team as they work against the clock to find families and temporary foster carers for dogs and cats before the sites were closed.

After eight years of rolling up his sleeves at Battersea for this award-winning series, Paul isn’t fazed by much. But nothing could have prepared him for the challenge that awaited, to desperately try and evacuate and re-home more than 80 animals in record time. Since Battersea opened its doors 170 years ago, this is the very first time it has had to close to the public.

Paul O'Grady's For the Love of Dogs: What Happened Next (3 x 60)

In these three special episodes, we revisit some of the most memorable dogs and their incredible stories, to find out whether they really did find their forever homes and what they are up to now, with some surprising outcomes about their latest antics...

Empathy & Growth Storylines are emotive and have our audiences rooting for the animals and staff featured. For brands who are all about growth, improvement and positivity, this is the perfect platform.

Pets At The Heart For the Love of Dogs offers a unique opportunity to reach pet owners when relationships with their own pets are front of mind as they watch these stories unfold. A no brainer for pet related brands!

Trusted Characters The well loved Paul O'Grady and the team at Battersea offer care and protection to the pets they look after. This is an excellent opportunity for brands looking to tap into those feelings of safety and trust.

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 4 x 60min
  • Weekday peak
  • July - August 2020

Broadcast & Catch Up 

Catch up and online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding Virgin and Sky).

On air sponsorship idents:    

  • 80” per 60 min episode
  • 15” opening ident   
  • 10” centre break idents  
  •  5” closing ident
  • Sponsor logo on broadcast promos longer than 10sec, if used

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