We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

How to Spend it Well at Christmas

How To Spend It Well At Christmas is returning to our screens after a hugely challenging year for families up and down the land. More than ever, people want to spend quality time with their loved ones this Christmas and, if they buy a gift, make sure it will be truly valued as well as cost effective.

Phillip Schofield will be on hand to try and help us make sense of what's on offer. With the help of experts and the Great British public, he'll be putting the latest must-have gifts through their paces in the ultimate consumer guide to Christmas spending. From children’s toys, gadgets and gifts for loved ones and friends, to festive food - How To Spend It Well At Christmas will show you how to make seasonal savings and get Christmas all wrapped up before Santa arrives.

2/5 Two-fifths agree that they will be choosing personalised gifts this year

42% The number of people who said that they value quality over quantity when buying Christmas presents has increased from 37% to 42% year on year.

Thought This Christmas, more than ever, our viewers want to purchase thoughtful, quality gifts, that will resonate and create special moments with their loved ones.

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 3 x 60min
  • Weekday peak
  • Nov - Dec 2020
  • Sponsor logo on broadcast promos longer than 10sec, if used

Broadcast & Catch Up

On air sponsorship idents:        

  • 15" opening ident
  • 10” centre break idents
  •  5” closing ident
  •  80" per 60min episode

Catch-up & online idents:       

  • 5” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).

Get in touch with us

Find out today how the UK’s
largest commercial broadcaster
will make your business famous

Contact us now