In For A Penny
In For a Penny, the new game show which has taken the nation by a storm, is returning to our screens in 2020 for an exciting second series! Originally existing as a format within Ant & Dec's Saturday Night Takeaway, it has gone from strength to strength since becoming an independent show and landing its very own primetime slot within the schedule.
Hosted by familiar and well-loved Stephen Mulhern, In For a Penny is the perfect opportunity for brands looking to reach the entire family in a co-viewing environment, including the key purchase decision makers of the family.
26% Predicted 1+ coverage for Women
13m Individuals are predicted to see the sponsorship at least once
7 Is the number of times the sponsorship will be seen by Hwch on average
Partnership Package Details
- ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
- 7 x 30 min
- Saturday peak
- Q2 2020
Broadcast & Catch Up
On air sponsorship idents:
- 40” per 30 min episode
- 15” intro
- 10” either side of each centre break
- 5” closing ident
Catch-up & online idents:
- 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).
- Sponsor logo on broadcast promos longer than 10sec, if used
- Rights to use programme IP across the client’s platforms including social media, online and point of sale
- Rights to run competitions linked to the programme IP across the client’s platforms