In For a Penny S3 2021
In For a Penny, the spin off game show which has taken the nation by a storm, is returning to our screens in 2021 for an exciting third series!
Hosted by familiar and well-loved Stephen Mulhern, In For a Penny is the perfect opportunity for brands wanting to align with a well loved Saturday night entertainment show and a large family audience.
1m With over 1m followers across his social media accounts, his loyal fanbase makes In For a Penny the perfect partner for brands looking to increase trust and brand warmth.
56% In For a Penny appeals to the entire family, with 56% of viewing taking place in a co-viewing environment
94% Of viewing happening live.
Partnership Package Details
Broadcast & Catch Up
On air sponsorship idents:
- 40” per 30 min episode
- 15” opening ident
- 10” centre break idents
- 5” closing ident
Catch-up & online idents:
- 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
- Sponsor logo on broadcast promos longer than 10sec, if used
Scheduling
- ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
- Q2 2021
- 7 x 30 min episodes
- Weekend early peak
Licensing
Brand assets:
- Show logo (the 'penny' version)
- Show format points
- Show games
Rights:
- Right to use the IFAP IP across sponsor's idents/bumpers, own website, social channels (including paid social) and point of sale
- Rights to run competitions targeting consumers, employee and trade
- Rights to use IP in consumer & trade PR and CRM
