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It'll Be Alright On The Night

A favourite with viewers for generations, It’ll Be Alright On The Night is back for a new series in Q4 2020. 

With a history reaching back more than 40 yearsIt’ll Be Alright On The Night is a compilation of all the funniest gaffes, mishaps and bloopers from across the world of TV.

Fronted by superstar David Walliams, it’s all the shows and stars you love, doing the things they never wanted you to see!

Fun for Everyone Not only is the show great fun for all the family, it’s fronted by David Walliams and so provides an opportunity to align a brand with a celebrity loved by ITV viewers, especially with his work on that other Saturday night highlight: Britain’s Got Talent.

Family viewing Weekend nights are when people tune into together. For a brand who wants to talk directly to families and those who make the purchase decisions, it’s a familiar and trusted environment, reaching large volumes in a weekend peak slot.

Nostalgia Nostalgia plays a big part in the return of the show: with It’ll Be Alright On The Night, not only does the show have a history reaching back 40 years, but the entire show is made up of familiar faces from much loved TV!

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 6 x 36min
  • Weekend peak
  • Q4 2020

Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60min episode
  • 15” intro
  • 2 x 10" per break
  • 5” closing

Catch-up & online idents:

  • Sponsor logo on broadcast promos longer than 10sec, if used
  • 5” bumpers around free programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding Virgin and Sky).

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