Trading T&Cs

ITV3 Late Peak 2020

Since launching in 2004, ITV3 has been the essential archive of all the best that ITV has to offer .

Partnering with an amazing archive of shows after 9pm every night of the week, the ITV3 Late Peak Package is a year round, always-on opportunity to connect to a loyal and growing audience. ITV3 remains one of the most popular digital entertainment channels, and almost always sees at least one show every night in the Top Ten digital channels ratings.

50% Over 12 months the partnership is predicted to reach over 50% of Adults

15m The partnership will be seen by more than 15m housepersons in a year

1000hrs Over a year the package will deliver over 1000 hours of programming

Partnership Package Details



  • ITV3, ITV3+1, ITV3 HD 
  • Year long
  • Every day of the week
  • Starting Jan 2020
  • All programming from 9pm until at least midnight, every night
  • Minimum 1095 hours sponsored programming per year
  • Subject to exclusions (Movies, "Classic" Emmerdale and Coronation Street)


On air sponsorship idents:

  • 80” per hour
  • 15” intro ident
  •  2 x 10" per break
  •  5” closing ident


Rights to the Programme

  • Rights to use package name, logo and key assets in marketing comms across platforms including:
  • TV advertising
  • PR and internal comms
  • Social media and online
  • Experiential and events
  • In-store and on-pack promotions
  • ECRM and direct marketing
  • Creation of bespoke co-branded logo for use in marketing comms
  • 2 x exclusive co-branded competitions with exclusive prizes

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