We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Trading T&Cs

ITV3 Late Peak 2021

Since launching in 2004, ITV3 has been the essential archive of all the best that ITV has to offer. The ITV3 Late Peak Package continues to be an always-on opportunity to connect to a loyal and growing audience. ITV3 remains one of the most popular digital entertainment channels, and almost always sees at least one show per night in the Top Ten digital channels ratings.

1m Multiple episodes have attracted over 1m viewers

40% Over a year a partnership with ITV3 Late Peak will be seen by over 40% of all UK viewers

Popular ITV3 is one of the most popular digital channels, and it’s no surprise when it includes some of the best-loved dramas of all time such as Inspector Morse, Midsomer Murders and A Touch Of Frost.

Partnership Package Details



  • ITV3 Late Peak
  • Sponsorship of all shows on ITV3 from 2100 until at least midnight (subject to exclusions) 
  • Every night of the week
  • For 12 months, starting Q1 2021

Broadcast & Catch Up

On air sponsorship idents:        

  • 80" accreditation per hour
  • 15” intro
  •  5” closing ident
  •  2 x 10" break idents
  • Minimum 900 hours programming across 12 months

Rights to the Package

  • Rights to use partnership name, logo and key assets in marketing comms across platforms including:
  • PR and internal comms
  • Social media and online
  • Experiential and events
  • ECRM and direct marketing
  • In competitions hosted on sponsor internal or external platforms
  • Creation of bespoke co-branded logo for use in marketing comms
  • Provision of 2 x prize packages for use in competitions
  • All subject to approval


We love to chat

Discover what the leading
commercial broadcaster in the
UK can do for your business