The award-winning Daytime classic, Loose Women is coming to market for 2024. Loose Women gives our viewers a lively, informative, laugh at lunchtime weekdays on ITV. The show is not afraid to express opinion on the big topical issues and taboos that women face today in an accessible, open and relatable way. It has won a loyal audience by being authentic, opinionated, joyful, poignant and bold.

That’s why, 20+ years later, Loose Women stays relevant and resonates with its viewers because it is known for breaking boundaries and reflecting and shaping cultural conversation.

Partnership Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1, ITV1 HD and STV, STV+1 & STV HD
• Weekday daytime
• January - December 2024
• Approx. 220 episodes x 60 minutes