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Moneyball 2021

Hosted by Ian Wright, Moneyball is a heart-stopping, prime time game show like no other, in which the BOUNCE OF A BALL could prove the difference between leaving with life changing money OR absolutely nothing. Correct answers increase your chances of accumulating serious cash, but the threat of entering the DANGER ZONE looms large – meaning you’ll need luck and skill on your side to take home the spoils. And in a unique game show twist, even when you decide to LEAVE, you must play one final Moneyball to EARN that right – and if the ball doesn’t fall in your favour, you’ll be forced back into the game..


Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD 
    8x 60min
    Saturday peak
    Late Q2 2021



  • 1m display ad impressions (MPU & leaderboard) across itv.com
  • 226k display ad impressions (MPU & leaderboard) across stv.tv
  • 4x Reveals high-impact ad format on programme catch-up page on itv.com, including 1x production


Rights to the programme

Rights to use programme name, logo and key assets in marketing comms across platforms including:

  • PR and internal comms
  • Social media and online
  • ECRM and direct marketing

Broadcast & Catch Up

On air sponsorship idents:        

  • 15” intro
    2x 10” per CB
    5” closing ident

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

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