Trading T&Cs

Mystery Drama 2020

With an exciting mix of of case solving and gripping crime-based dramas, Mystery Drama is the perfect opportunity for brands wanting to associate with nostalgic British classics and modern day mysteries. Offering a collection of well-loved returners as well as new and exciting commissions, the Mystery drama line up for 2020 offers brands a real range of variety. Returning to the package in 2020 will be hit success Vera, long-standing Midsomer Murders and series 2 of Liar starring Joanne Froggatt and Ioan Gruffudd to name a few. New to the Mystery drama portfolio will be the highly anticipated and chilling White House Farm, a true crime story based on the notorious Jeremy Bamber case; as well as Flesh and Blood starring Imelda Staunton.

74% Predicted 1+ coverage for Hwch

40m Adults are predicted to see the sponsorship at least once

70 Is the number of times the sponsorship will be seen by ABC1 Ads on average

Partnership Package Details


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 80 hours
  • Q1 - Q4 2020

Broadcast & Catch Up

On air sponsorship idents:

80” per 60min episode

15” intro

10” either side of each centre break

 5” closing ident

Catch-up & online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used


Rights to use ITV Mystery Drama composite logo and x 3 brand licenses for dramas within the

package as follows:

  • In competitions & promotions targeting consumers, trade or employees
  • Across social media platforms and websites
  • In connection with experiential activities
  • Trade and consumer PR
  • 3 x themed competition prizes (e.g. exclusive set tours, 1-week family holiday)


  • 3m display ad impressions (MPU & leaderboard) across
  • 6 x Splash Reveals high-impact ad format on, including 2x production
  • 1 x competition hosted on, including 1.5m  ROS display to promote the competition (prize to be provided and fulfilled by sponsor)

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