We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Trading T&Cs

Paul O'Grady's Saturday Night Line-Up

A brand new comedy format where the line-up of celebrities isn't just who's on the show, it IS the show!

Each week, the well-loved Paul O'Grady will be joined by a number of famous faces who will be asked to line up in order of 'best' to 'worst', or 'most likely' to 'least likely' in a variety of different scenarios. Whether it's who the British public would least like to go on holiday with or who would make the best supply teacher, all the scenarios are designed to provoke funny rivalry between the celebs and encourage them to come out with things you'd never hear them say on a chat show.

Comedy In these uncertain times, consumers are enjoying and turning to comedy more than ever.

Personality This is a great opportunity for brands that are looking to build character and personality, or want a more recognisable voice

47% Saturday nights are prime time for shared viewing with 47% of viewers watching with others.

Partnership Package Details




  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 6 x 45 min
  • Saturday peak    
  • Q1 2021


Catch Up

Catch-up & online idents:

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).

Broadcast & Catch Up

On air sponsorship idents:        

  • 15” opening ident    
  •  10” centre break idents
  •  5” closing ident    
  • 60” per 45 minute episode
  • Sponsor logo on broadcast promos longer than 10sec, if used

Partnership Package Details



  • ITV3 Late Peak
  • Sponsorship of all shows on ITV3 from 2100 until at least midnight (subject to exclusions) 
  • Every night of the week
  • For 12 months, starting Q1 2021

Broadcast & Catch Up

On air sponsorship idents:        

  • 80" accreditation per hour
  • 15” intro
  •  5” closing ident
  •  2 x 10" break idents
  • Minimum 900 hours programming across 12 months

Rights to the Package

  • Rights to use partnership name, logo and key assets in marketing comms across platforms including:
  • PR and internal comms
  • Social media and online
  • Experiential and events
  • ECRM and direct marketing
  • In competitions hosted on sponsor internal or external platforms
  • Creation of bespoke co-branded logo for use in marketing comms
  • Provision of 2 x prize packages for use in competitions
  • All subject to approval


We love to chat

Discover what the leading
commercial broadcaster in the
UK can do for your business