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Paul O'Grady's Saturday Night Line-Up

A brand new comedy format where the line-up of celebrities isn't just who's on the show, it IS the show!

Each week, the well-loved Paul O'Grady will be joined by a number of famous faces who will be asked to line up in order of 'best' to 'worst', or 'most likely' to 'least likely' in a variety of different scenarios. Whether it's who the British public would least like to go on holiday with or who would make the best supply teacher, all the scenarios are designed to provoke funny rivalry between the celebs and encourage them to come out with things you'd never hear them say on a chat show.

Comedy In these uncertain times, consumers are enjoying and turning to comedy more than ever.

Personality This is a great opportunity for brands that are looking to build character and personality, or want a more recognisable voice

47% Saturday nights are prime time for shared viewing with 47% of viewers watching with others.

Partnership Package Details




  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 6 x 45 min
  • Saturday peak    
  • Q1 2021


Catch Up

Catch-up & online idents:

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).

Broadcast & Catch Up

On air sponsorship idents:        

  • 15” opening ident    
  •  10” centre break idents
  •  5” closing ident    
  • 60” per 45 minute episode
  • Sponsor logo on broadcast promos longer than 10sec, if used

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