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Piers Morgan's Life Stories

It’s up close and personal with the interviewer who pulls no punches. In each episode Piers Morgan delves into the life of a big name star in a show which redefines the genre of the celebrity interview. The format is more biography than fanzine as the life of the famous subject is laid bare over an hour in front of a live audience. Piers will ask whatever he wants, and he’ll make sure he gets the answers we’ve all been waiting for. See the show in the evening, read the headlines the next morning.

71% 71% of viewers watch the show live

Peak Piers Morgan's Life Stories returns in weekday peak, giving any brand the chance to make maximum impact with a mass audience reach.

Talent Piers Morgan will be joined by an all star cast of famous face for the next series of Life Stories.

Partnership Package Details


Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60min episode
  • 15” intro  
  • 10” either side of every ad break
  •  5” closing ident

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 5 x 60min
  • Weekday peak
  • Q1 2021

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