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Regional Sports Reports 

The Sports Reports during the ITV Regional News cover some of the most famous names in British sport, from Arsenal FC to the Wigan Warriors and the Cardiff Devils to Leicester Tigers. 

As more and more top class sport returns after lockdown, and with fantastic viewing figures for Regional News, there isn't a better time for brands to be associated with sport in their local communities. 

This opportunity will enable advertisers to reach both a captivated audience of dedicated sports fans as well as those who simply like to keep a close eye on the news in their region. 

40 Broadcast sponsorship of Regional Sports Reports over 40 weeks

+ YOY Viewing to ITV Regional News is up year on year in nearly all regions

Reach Sport is coming back to our screens and is a great way to speak to audiences who are sometimes harder to reach, such as Younger or Upmarket males.

Partnership Package Details



  • Broadcast sponsorship of Regional Sports Reports over 40 weeks
  • Sports reports scheduled around ITV Regional Evening News (excluding Granada) twice per week 
  • Q3 2020 - Q2 2021


On air sponsorship idents:        

  • 10” per bulletin

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