Rolling In It 2020
From the creators and executive producers of Ant & Dec's Saturday Night Takeaway and The Chase, comes ITV newest game show Rolling In It - a supersized version of the 'Roll-A-Win' arcade game! Hosted by ITV's very own Stephen Mulhern and featuring an amazing line up of celebrity talent throughout the series, Rolling In It is a thrilling weekend early peak format set to have viewers gripped right from the start through to the very end.
11m Individuals predicted to see the sponsorship at least once
9 Is the number of times the sponsorship will be seen by Women on average
24% This sponsorship has 24% predicted 1+ reach for Housepersons
Partnership Package Details
Licensing
- Right to use the show IP across sponsors owned digital platforms including, social (including paid social) and website
- Rights to run competition targeting consumers, trade and employees
- Rights to use the show IP in connection with PR targeting trade & consumer
- Brand assets:
- Show logo
- Show coin design asset
- Show format points
- Proud sponsors tagline"
- N.B. Rights to Stephen Mulhern's image is not included in the brand licensing package. Rights to Stephen Mulhern will need to be negotiated separately
Scheduling
- ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
- 5 x 60 min
- Saturday early peak
- Q3 2020
Broadcast & Catch Up
On air sponsorship idents:
- 80” per 60 min episode
- 15” intro
- 10" either side of centre break
- 5” closing ident
Catch-up & online idents:
- 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
- Sponsor logo on broadcast promos longer than 10sec, if used
