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Rolling In It 2020

From the creators and executive producers of Ant & Dec's Saturday Night Takeaway and The Chase, comes ITV newest game show Rolling In It - a supersized version of the 'Roll-A-Win' arcade game! Hosted by ITV's very own Stephen Mulhern and featuring an amazing line up of celebrity talent throughout the series, Rolling In It is a thrilling weekend early peak format set to have viewers gripped right from the start through to the very end.

11m Individuals predicted to see the sponsorship at least once

9 Is the number of times the sponsorship will be seen by Women on average

24% This sponsorship has 24% predicted 1+ reach for Housepersons

Partnership Package Details



  • Right to use the show IP across sponsors owned digital platforms including, social (including paid social) and website
  • Rights to run competition targeting consumers, trade and employees
  • Rights to use the show IP in connection with PR targeting trade & consumer
  • Brand assets:
  • Show logo
  • Show coin design asset
  • Show format points
  • Proud sponsors tagline"
  • N.B. Rights to Stephen Mulhern's image is not included in the brand licensing package.  Rights to Stephen Mulhern will need to be negotiated separately


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 5 x 60 min
  • Saturday early peak
  • Q3 2020


Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60 min episode
  • 15” intro
  • 10" either side of centre break
  •  5” closing ident


Catch-up & online idents:       

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
  • Sponsor logo on broadcast promos longer than 10sec, if used



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