We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Sign In Trading T&Cs

Showcase Drama 2020

With its thought provoking and compelling dramas, our Showcase Drama portfolio is paving the way with its ever-evolving content. This is a fantastic opportunity for a brand to partner with an amazing collection of uplifting and premium dramas, including well-loved returning series Cold Feet and The Good Karma Hospital, and exciting new commissions such as Belgravia by Julian Fellowes (creator and writer of Downton Abbey).

58% Predicted 1+ coverage for ABC1 Ads

34m Individuals are predicted to see the sponsorship at least once

57% Predicted 1+ coverage for Hwch

Partnership Package Details


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 30 hours    
  • Q1, Q2 and Q4 2020

Broadcast & Catch Up

On air sponsorship idents:

  • 80” per 60min episode
  • 15” intro    
  • 10” either side of each centre break    
  •  5” closing ident

Catch-up & online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).   
  • Sponsor logo on broadcast promos longer than 10sec, if used


Rights to use ITV Showcase Drama composite logo and 2 x brand licenses for dramas within the

package as follows:

  • In competitions & promotions targeting consumers, trade or employees
  • Across social media platforms and websites
  • In connection with experiential activities
  • Trade and consumer PR    
  • 2 x themed competition prizes (e.g. exclusive set tours, 1-week family holiday)



  • 3m display ROS ad impressions (MPU & leaderboard) across itv.com
  • 6 x Splash Reveals high-impact ad format on itv.com, including 2 x productions 
  • 1 x competition hosted on itv.com, including 1.5m ROS display to promote the competition (prize to be provided and fulfilled by sponsor)



We love to chat

Discover what the leading
commercial broadcaster in the
UK can do for your business