Trading T&Cs

Showcase Drama 2020

With its thought provoking and compelling dramas, our Showcase Drama portfolio is paving the way with its ever-evolving content. This is a fantastic opportunity for a brand to partner with an amazing collection of uplifting and premium dramas, including well-loved returning series Cold Feet and The Good Karma Hospital, and exciting new commissions such as Belgravia by Julian Fellowes (creator and writer of Downton Abbey).

58% Predicted 1+ coverage for ABC1 Ads

34m Individuals are predicted to see the sponsorship at least once

57% Predicted 1+ coverage for Hwch

Partnership Package Details

Scheduling

  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 30 hours    
  • Q1, Q2 and Q4 2020

Broadcast & Catch Up

On air sponsorship idents:

  • 80” per 60min episode
  • 15” intro    
  • 10” either side of each centre break    
  •  5” closing ident

Catch-up & online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).   
  • Sponsor logo on broadcast promos longer than 10sec, if used

        
Licensing

Rights to use ITV Showcase Drama composite logo and 2 x brand licenses for dramas within the

package as follows:

  • In competitions & promotions targeting consumers, trade or employees
  • Across social media platforms and websites
  • In connection with experiential activities
  • Trade and consumer PR    
  • 2 x themed competition prizes (e.g. exclusive set tours, 1-week family holiday)

 

Digital   

  • 3m display ROS ad impressions (MPU & leaderboard) across itv.com
  • 6 x Splash Reveals high-impact ad format on itv.com, including 2 x productions 
  • 1 x competition hosted on itv.com, including 1.5m ROS display to promote the competition (prize to be provided and fulfilled by sponsor)

 

 

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