Award winning singer and actress Sheridan Smith, Queen frontman Adam Lambert, comedian Jason Manford and the UK’s leading soulstress and musical theatre star Beverley Knight join the panel on Starstruck, with Olly Murs confirmed as the host of this exciting new show on ITV!

Starstruck will see ordinary members of the public team up to transform into some of the world’s biggest music icons from Amy Winehouse to Ariana Grande, Lionel Richie to Lady Gaga, Marvin Gaye to Freddie Mercury, and many more in between.  

The series will see four teams of three battle it out each week to win the vote of our expert judging panel and virtual audience for a coveted place in the final and to be in with the chance of winning a whopping £50,000!

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Why this is a great opportunity for your brand

Cross generational

There’s something for everyone, as young and old see their musical heroes recreated in front of their eyes. 80s legends, modern icons, Kings from the 60s all come to life in a feel-good, family friendly format.

It’s an ideal platform for brands to cement themselves at the heart of a family.

Familiar with a twist

Starstruck sees the classic TV talent show reimagined as singers transform themselves into their musical heroes, add a dash of their own personality and then compete to take home a cash prize. The icons you know and love recreated, tweaked and brought to life.

This is the perfect environment for a brand to make an iconic impact and be part of the conversation!

Feel good factor

As a nation we simply want to be entertained, surprised and delighted from the comfort of our front rooms.

Starstruck is unapologetically feel-good, as singers from across the UK transform themselves into their musical heroes and sing their hearts out hoping to win a cash prize. Complete with a ‘big reveal moment’ Starstruck is the perfect opportunity for brands to own a nationwide heartening moment.

Partnership Package Details



  • ITV, ITV+1, ITV HD
  • STV, STV+1 & STV HD
  • 7 x 70 min 
  • Saturday peak
  • Q1 2022

Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 70 min episode
  • 15” intro
  • 5” closing ident

Catch-up & online idents:

  • 10” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

Digital & App

  • 1x HPTO ad format on programme catch-up page on, including 1x production




Rights to the Programme

Rights to use programme name and logo in marketing comms across platforms including:

  • Idents
  • PR and internal comms
  • Social media and online
  • Website, e-comms, Newsletters, and direct marketing
  • Branded competitions and promotions, targeting consumers, trade & employee
  • *subject to ITV and Remarkable approval. Talent, contestants and assets would be an additional cost*

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