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The Christmas Package

This is an exciting opportunity to sponsor a 'cracking' package of programming throughout the festive season, guaranteed to bring the nation together from the comfort of their couches and raise spirits. Jam-packed with a host of new shows, one-off specials, family favourites, fantastic comedy and well-loved famous faces, there is something for the whole family to enjoy. 

This is the perfect opportunity for brands looking to create stand out during the biggest shopping occasion of the year and ensure they are front of mind this Christmas. 

Key Time Ensure your brand is perfectly placed to maximise this opportunity during the busy festive period.

Trust Sponsorship of The Christmas package is an effective place for brands looking to leverage this trust.

Emotion This sponsorship the perfect place to connect your brand emotionally with viewers this festive season.

Partnership Package Details

Broadcast & Catch Up

On air sponsorship idents:        

  • 40” per 30min episode, 80" per 60min episode, 140" per 120min episode    
  • 15” intro
  • 10" either side of each centre break
  •  5" closing ident

Catch-up & online idents:       

  • 5” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used  


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD    
  • Dec 2020 - Jan 2021
  • 21 peak hours

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