Trading T&Cs

The Masked Singer 2020

It’s the surreal and surprising singing show that’s taken the planet by storm, gripping half a billion viewers across the Far East and captivating millions more in the US.

In this show it’s not about ‘who sang it best’ it’s about ‘who on earth sang it?’! Part guessing game and part singing show, this spectacular series will see 12 famous faces compete to pull off the best performance, with their identity elaborately and imaginatively concealed.

With an all star line up of panelist and performers The Masked Singer is guaranteed to make a huge impact and be a hit with the whole family!

26.2m individuals will be reached by the end of the campaign

42.8m Of house people will see 4 or more idents

16.6 Women will see 16.6 idents on average

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD    
  • 8 x 90min 
  • Peak    
  • Q1 2020

Broadcast & Catch Up

On air sponsorship idents:


  • 120 seconds of accreditation per 90 min episode
  • 15” intro    
  • 10” centre breaks    
  •  5” closing ident

Catch-up & online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player website, mobile apps, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

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