The Masked Singer 2024

International Emmy award-winning entertainment juggernaut, The Masked Singer, is back for a fifth series!

In this show it’s not about ‘who sang it best’ it’s about ‘who on earth sang it?’! Part guessing game and part singing show, this spectacular series will see famous faces compete to pull off the best performance, with their identity elaborately and imaginatively concealed.

Each week our studio audience and celebrity panel will vote for their favourites and eliminate singers, before the dramatic moment when the mask comes off and all is revealed!

Packed full of surreal singing, colourful costumes, crazily compelling clues and surprising famous faces, get ready for the return of TV’s greatest guessing game.

Partnership Package Details



  • ITV1, ITV1+1, ITV1 HD and STV, STV+1 & STV HD
  • Weekend Peak
  • 1 x 90' episodes - ITV1 Q4 2023 
  • 8 x 90' episodes - ITV1 Q1 2024 


Sponsorship idents

On air idents:

  • 15" opening ident
  • 10" ident around each centre break
  • 5" closing ident
  • 120" sponsorship accreditation per 90 minute episode
  • Sponsor logo on broadcast promos longer than 10", if used

Digital idents:

  • 10" idents around free programme streaming content on the ITVX and STV Player website, mobile apps and connected TVs (excluding Virgin and Sky)



Rights to use the show logo alongside 'proud sponsors' tagline to promote the sponsorship across sponsors owned platforms including:

  • Sponsorship idents across ITV and STV broadcast channels and streaming on ITVX and STV Player
  • Sponsors owned social (use granted 2 hours before each TX, during TX and after 2 hours after each TX only), excluding paid. All social activity to be in support of the sponsorship and not product or promotions led
  • Sponsors owned website, newsletters and e-commerce
  • Competitions and giveaways, targeting consumers, employees or trade (subject to competition mechanic) promoted from sponsors owned channels (excluding paid)
  • Consumer and trade PR


Coming to market date: Wednesday 13th September

Guide price: £2,500,000 gross + VAT

Please reach out to your ITV Sales Rep for more info

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