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The Million Pound Cube 2020

A brand-new version of award-winning hit show The Cube is coming soon, with a life-changing one-million-pound jackpot. Phillip Scofield will return as contestants attempt seemingly simple tasks within the high-pressure confines of the iconic Perspex box. 
The new series will see pairs of contestants, from the same household, take on The Cube. As well as facing solo games, they will also face brand new two player challenges. Each pair will have nine lives to complete seven games, each worth an increasing amount of money, as they move closer to the huge jackpot.
As well as the million-pound special series, there will also be a celebrity special, allowing well-known names and faces to feel the intense pressure as they endeavour to beat The Cube and win BIG for their chosen charity.

Build brand salience Partnering with a show that stands out can help build salience among consumers and lead to strong brand consideration

Reach the masses The Cube has everything; great slot, great format and a great presenter which is why it attracts millions of viewers

Maximise brand impact An explosive burst of activity can capture the immediate attention of viewers who are fully immersed in The Cube experience

Partnership Package Details



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • Q4 2020 in peak
  • Stripped Week: 5 x 60min |1 x 75min Celebrity Special

  • Christmas Celebrity Special: 1 x 60min

Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60min episode
  • 15” intro
  • 10” either side of eace centre break
  • 5” closing
  • 5” bumpers around free programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used


Rights to use programme name, logo and key assets in marketing comms across platforms including:

  • PR and internal comms
  • Social media and online
  • In-store and on-pack promotions
  • PR and e-comms
  • The right to use logo and programme format in sponsorship idents.

Get in touch with us

Find out today how the UK’s
largest commercial broadcaster
will make your business famous

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