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Trading T&Cs

The Only Way is Essex 2020

The Only Way is Essex or TOWIE as it has become affectionately known, is the stand-out smash hit series that changed the face of television when it launched in 2010.

With the highly anticipated 10th Birthday celebrations in the pipeline, 2020 is set to be our biggest year yet. Whether you want to make a big noise, re-invigorate or change brand perception, this is the perfect time for your brand to partner with one the most successful reality shows on tv.

3m 3million ROS display ad impression across itv.com

10th 10th Anniversary special

49k Both series in 2019 have attracted a combination of 49k tweets, making it the most talked about show on ITVBe.

Partnership Package Details



  • ITVBe 
  • Q3 - Q4 2020
  • Sunday and Wednesday peak
  • Series 26 (18 x 60 min episodes)
  • 10th Anniversary special (1 x 60 min episode)



  • 3million ROS display ad impression across itv.com


Rights to the Programme    

  • Rights to use TOWIE logo and ‘proud sponsor of’ tagline on sponsor's own platforms including:
  • In-store, on-pack and point of sale promotions
  • Trade or consumer PR and marketing communications
  • Social media and online
  • Online display, online video and VOD advertising
  • Newsletters and direct marketing
  • Rights to run internal, trade and consumer facing competitions
  • The right to create a bespoke co-branded composite logo

Broadcast & Catch Up

On air sponsorship idents:    

  • 80” per 60 min episode
  • 15” opening ident   
  • 10” centre break idents  
  •  5” closing ident

Catch-up & online idents:

  • 10” bumpers around free long form programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding paid for platforms such as Virgin and Sky). 
  • Sponsor logo on broadcast promos longer than 10 sec, if used


Social Media and Talent

  • 5 x branded social posts from the official programme pages on either Facebook, Twitter or Instagram
  • 4 x social posts from talent on cast members' social pages


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