Following the successful series celebrating the shows 10th birthday in 2020, the multi award-winning reality drama series The Only Way is Essex is returning to our screens this spring with a brand new series.

Filled with drama, relationship break-ups and make-ups, outrageous humour as well as family, friendship and warmth, TOWIE engages millions across multiple platforms and is one of the most talked-about TV shows and cast in the UK.

Whether you want to make a big noise, generate talkability or inspire audiences, this is the perfect time for your brand to partner with one the most successful reality shows on TV.

Partnership Package Details

Scheduling 

• ITVBe
• Q1 - Q2 2021
• Sunday peak
• 10 x 60 minute episodes
• 1 x 75 minute episode
• Sponsorship of all repeats

Broadcast & Catch Up

On air sponsorship idents:

• 80 seconds of accreditation per 60 min episode
• 15” opening ident
• 10” either side of each centre break
•  5” closing ident

Catch-up & online idents:

• 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
• Sponsor logo on broadcast promos longer than 10sec, if used
• Product Placement and Talent opportunities available for additional investment, dependent on editorial and compliance approval

Digital and Social

• 1.5 million ROS display ad impressions (MPU & Leaderboard) across itv.com
• 6 x branded social posts from the official programme pages on either Facebook, Twitter or Instagram

Licensing

• Rights to use TOWIE logo in conjunction with agreed tagline (eg. ‘proud sponsors of’) on:
• Sponsor's owned, earned and paid social media
• Consumer and trade PR
• Sponsors website and/or app
• Online display, online video, VOD and TV
• Newsletters and direct marketing

• Right to create and use TOWIE and sponsor lock up logo for use as listed above
• Right to create competitions, for employees, customers, trade (any costs related to prize not included)