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The Only Way Is Essex 2021

Following the successful series celebrating the shows 10th birthday in 2020, the multi award-winning reality drama series The Only Way is Essex is returning to our screens this spring with a brand new series.

Filled with drama, relationship break-ups and make-ups, outrageous humour as well as family, friendship and warmth, TOWIE engages millions across multiple platforms and is one of the most talked-about TV shows and cast in the UK.

Whether you want to make a big noise, generate talkability or inspire audiences, this is the perfect time for your brand to partner with one the most successful reality shows on TV.

Partnership Package Details


  • ITVBe
  • Q1 - Q2 2021
  • Sunday peak
  • 10 x 60 minute episodes
  • 1 x 75 minute episode
  • Sponsorship of all repeats

Broadcast & Catch Up

On air sponsorship idents:

  • 80 seconds of accreditation per 60 min episode
  • 15” opening ident
  • 10” either side of each centre break
  •  5” closing ident

Catch-up & online idents:

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
  • Sponsor logo on broadcast promos longer than 10sec, if used
  • Product Placement and Talent opportunities available for additional investment, dependent on editorial and compliance approval



Digital and Social

  • 1.5 million ROS display ad impressions (MPU & Leaderboard) across itv.com
  • 6 x branded social posts from the official programme pages on either Facebook, Twitter or Instagram


  • Rights to use TOWIE logo in conjunction with agreed tagline (eg. ‘proud sponsors of’) on:
  • Sponsor's owned, earned and paid social media
  • Consumer and trade PR
  • Sponsors website and/or app
  • Online display, online video, VOD and TV
  • Newsletters and direct marketing
  • Right to create and use TOWIE and sponsor lock up logo for use as listed above
  • Right to create competitions, for employees, customers, trade (any costs related to prize not included)

Get in touch with us

Find out today how the UK’s
largest commercial broadcaster
will make your business famous

Contact us now