The Oscars 2024

ITV will be unrolling the red carpet to homes across the UK as the exclusive partner for the 96th Academy Awards, which will take place on Sunday March 10th 2024. The ceremony will broadcast and streamed live from the Dolby Theatre at Ovation Hollywood into living rooms across the UK through ITV1, STV, STV player and ITVX.

Partnership Package Details

Scheduling (indicative and subject to change)

  • ITV1, ITV1+1 & ITV1HD, STV, STV+1 & STVHD
  • March  2024
  • Weekday and Weekend peak/post peak
  • The Oscars: Live from the Red Carpet (1 x 60 min episode)
  • The Academy Awards Live (1 x 215 min episode) 
  • The Oscars highlight show (1 x 90 min episode)

Broadcast and Online 

On-air sponsorship idents (ITV1, ITV1+1 & ITV1HD, STV, STV+1 & STVHD)

  • The Academy Awards Live - 80’’ minimum accreditation
  • The Oscars highlight show - 120’’ accreditation
  • 15’’ intro ident
  • 10’’ either side of each centre break
  • 5’’ closing ident
  • Sponsor logo on broadcast promos longer than 10 seconds, if used

Online streaming idents (ITVX, STV player)

  • 10 second idents around The Oscars: Live from the Red Carpet on ITVX, and free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky) 



  • 10 second idents on the Oscars FAST channel that will show back to back oscar winning/nominated films.
  • Sponsor Button on the Academy Awards page on ITVX that will have a few rails along the lines of:

Latest from The Academy Awards (short form content/interviews) 

Oscar Winning Film

Award Winning Cinema (+ More from ITVX Premium) 

Oscar Winners on TV

Hollywood Icons (iconic films with big talent names)


The rights to use The Oscars logo on sponsor’s owned platforms, such as:

  • Sponsors idents 
  • Sponsors website & app, owned social media 
  • Press Releases
  • Direct Marketing
  • For use in competitions targeting consumer, trade or employee

All activation and use of assets is subject to approval of ITV, Disney and The Academy.




Guide Price: £200,000 gross + VAT

Open market: 24th January 2024

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