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Trading T&Cs

The Voice Kids 2020

Back and better than ever, THE VOICE KIDS returns to our screens this summer for 8 weeks of inspiring entertainment!

With brand new coach Paloma Faith joining this year's line up, the Brit Award-winning singer will take over from Jessie J, sitting alongside Will.i.am, Pixie Lott and Danny Jones.

So get ready for another round of breathtaking blind auditions, gruelling battles, and a whole lot of fun!

20m Reaching over 20 million individuals across the series

20% 20% of ABC1 Women are expected to see at least 4 sponsorship idents

6.5 HPCH audience will see the sponsorship idents on average 6.5 times

Partnership Package Details

Broadcast & Catch Up

On air sponsorship idents:

  • 120” per episode
  • 15” intro ident
  • 10” centre breaks 
  •  5” closing ident

Catch-up & online idents:

  • 5" bumpers around catch-up content on the ITV Hub & STV Player websites and mobile apps (excludes any paid-for content and non-ITV/STV platforms, eg. PlayStation, Virgin, Sky)
  • Sponsor logo on broadcast promos longer than 10sec, if used




  • Sponsor button on ITV.com/thevoicekidsuk
  • 5" Sponsor Bumpers on short form (The Voice Kids UK site)
  • 8 x Splash Reveals (one per week) on The Voice Kids catch up, 1 x Splash Reveal production
  • 2m mixed format impressions on ITV.com ROS
  • 8 social posts (one per week) - mix of FB/Twitter/Insta


  • Sponsor button on programme pages on  stv.tv
  • 200k mixed format impressions across STV Digital pages




  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 6 x 95 & 2 x 105 mins
  • Saturday peak
  • Q3 2020


Rights to the Programme

Rights to use The Voice Kids branding and I WANT YOU chair and logo across:

  • Sponsor-owned websites and apps
  • Sponsor’s official social media platforms
  • Press and PR material
  • Customer and employee communications
  • Email newsletters and direct marketing

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