We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

The Voice UK 2021

The Voice UK returns to ITV in Q1 2021! 

As a singing competition that judges solely on 'the voice', it's all about real talent taking centre stage. With star coaching, compelling performances and live music, the search is on to find the UK's best undiscovered vocalists.

The series will commence with the iconic Blind Auditions, as the Coaches search for ten stand out acts to fill their teams. The next round sees the Battles where the awesome foursome reduce their teams by half but, with the opportunity to steal one act each from another coach. Make it through the Battles and singers will earn a place in the semi-final where the public will decide who makes it through to the final.

Ultimately the viewers will choose their winner in the spectacular LIVE finale. The winner will be set on the road to realising their artistic ambitions scooping a prize of a recording contract.

Talent Raise your brand’s share of voice and build your brand identity in this authentic, trusted, environment.

Emotion Saturday night TV is the place to emotionally connect your brand with the whole family.

Nuturing The Voice is light-hearted & warm; the perfect platform for aspirational or inspirational brands.

Partnership Package Details

Broadcast & Catch up

On air sponsorship idents:

  • 15” opening ident
  • 10” centre break idents
  • 5” closing ident
  • 120" per 90 min episode
  • 120" per 105 min episode
  • 140" per 110 min episode

Catch-up & online idents:

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).    
  • Sponsor logo on broadcast promos longer than 10sec, if used



  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD    
  • 7 x 90 mins, 4 x 105 mins & 1 x 110 mins
  • Saturday peak
  • Q1 2021



  • Sponsor logo on The Voice UK app (landing page and app header)
  • Sponsor branding throughout the voting area of The Voice UK app
  • Insertion of 7 x app takeovers - The Voice UK app
  • 7 x branded posts on The Voice UK social platforms (exact platforms tbc)
  • 3 x app takeovers production
  • 14 x ad tiles (to be supplied by the sponsor) in The Voice UK app



Talent-led Activation   

  • Q&A with singer(s) - written Q&A with potential for this to be filmed as 1 x 60” video subject to brief and  government filming/social distancing guidelines.
  • Exclusive contestant performance for a internal event (to be agreed mutually between sponsor, ITV and talent)



  • Sponsor button on ITV.com/thevoiceuk
  • 5'' bumpers around The voice clips available on the programme website
  • 15% SOV on ITV.com/thevoiceuk (MPUs and Leaderboards)
  • 7 x branded posts on The Voice UK social platforms (exact platforms tbc)
  • Sponsor button on STV.com/thevoiceuk
  • 15% SOV on STV.com/thevoiceuk (MPUs and Leaderboards).


Licensable Assets

  • Rights to use show logo, assets and format across sponsor’s owned on-line and social channels (including paid) PR & consumer comms
  • Right to use show assets in store and on-pack
  • Right to use assets across ITV's / The Voice app, website & social channels
  • Rights to run a competitions targeting consumers, employees & trade
  • Rights to create co-branded promotional merchandise
  • All subject to ITV & production approval

We love to chat

Discover what the leading
commercial broadcaster in the
UK can do for your business

Let's chat