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Trading T&Cs

This Morning

The nation’s multi award-winning daytime show is available to sponsor from March 2020 and it’s going to be BIGGER than ever! From next year, This Morning will be thirty minutes longer, giving fans more of what they love, every day of the week.

This is a fantastic headline sponsorship opportunity to join Holly & Phil on the sofa and become associated with one of the nation’s most talked about shows!

60% The sponsorship has 60% predicted 1+ reach for Housepersons With Children

1.8m 1.8million people reached on average every day

Most Most tweeted about daytime programme on commercial television

Partnership Package Details

Broadcast and Catch Up

On-air sponsorship idents:

  • 180” per 150min episode
  • 15” intro
  • 10” either side of each centre break
  • 5” closing ident


Catch-up & online idents:

  • 5” bumpers around free programme catch-up content on the ITV Hub and STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)
  • 5” bumpers around short-form programme content on itv.com and stv.tv


Digital & App

  • Sponsor button on all pages of the programme website at ITV.com and stv.tv
  • 10% share-of-voice for display ad impressions (MPU & leaderboard) on the programme websites at itv.com and stv.tv
  • 4 x Splash reveals on the ITV.com homepage (including 2 x production)



  • ITV, ITV + 1 & ITV HD and STV, STV+1 & STV HD
  • 245 x 150 minute episodes
  • Weekdays, 10.00am-12.30pm
  • Available from Monday 2nd March 2020 to Friday 26th February 2021




  • 1 x Masterclass with This Morning Expert* covering either fashion, beauty, cooking or lifestyle (*Experts subject to talent agreement and availability - please see sales deck for current roster)
  • 4 x VIP set tours of This Morning including travel and 4* hotel accommodation to be used as competition prizes for consumer, trade or staff initiatives
  • 50 x This Morning merchandise (mugs, water bottles, notebooks, etc) for use within goodie bags, competition prizes, etc


Social Media and Content

  • 8 x branded social posts from the official programme pages on either Facebook, Twitter or Instagram to support Branded Content and Set Tour competitions
  • Production of 6 x branded content to be distributed on This Morning platforms and/or for distribution across sponsor's owned platforms only (exact content to be agreed with the sponsor)


Rights to the Programme

  • Rights to use This Morning brand including full style guide with logo, graphics and set images on sponsor's own platforms including:
  • Social media and online
  • PR and internal comms
  • In-store and on-pack promotions
  • ECRM and direct marketing

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