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This Morning In-Show Food Segment

Featuring celebrity chefs and mouth-watering dishes, This Morning’s weekly food segments have all the ingredients to help viewers master cookery at home. Showcasing everything from sweet treats and seasonal dishes to healthy family meals, This Morning’s food segments offer the perfect platform for brands to align themselves with the nation's most talked about commercial daytime show and reach an audience that is passionate about food.  

For the first time since 2018, this is an exciting three-month opportunity for a brand to sponsor This Morning food segments across Q2 2020.

6.2m This sponsorship has a 6.2m predicted 1+ reach for individuals

16% Of women will see one or more idents

60% Of This Morning viewers prefer cooking from scratch

Partnership Package Details

Broadcast & Catch Up

On air sponsorship idents:

  • 1 x 10” opening ident per food segment
  • N.b. each ident is placed within the programme and will go out just before the live food segment

Catch up & online idents:

  • As this is an in-show sponsorship the sponsors’ idents will be manually stitched into the programme. As a result idents will appear on all platforms and not be clickable when shown on the ITV Hub 



  • 50% share-of-voice for display ad impressions (MPU & leaderboard) on the Food section of the itv.com/ThisMorning website

  • 25% SOV on the This Morning Programme page on stv.tv



  • 1 x branded Instagram story from the official This Morning Instagram account




  •  ITV, ITV1+1, ITV HD and STV, STV+1 & STV HD
  • Weekday daytime
  • Sponsorship of 2 x food segments a week
  • 1 April 2020 – 30 June 2020


Rights Package

  • Rights to use the This Morning Food logo on sponsor’s owned platform including:

  • PR and internal comms
  • Social media and website
  • Emails
  • Newsletters


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