Wheel of Fortune 2024

Iconic game show Wheel of Fortune is returning to ITV! Hosted by BAFTA award winner Graham Norton, contestants are given the chance to spin and win…

Featuring two celebrity specials, the epic game show sees contestants spin to win on a giant carnival wheel, for a life changing cash prize. It isn’t just cash the contestants can win though…the gripping game of skill and luck also has huge prizes up for grabs to add to their cash pot.

The suspense is on in this game of luck, as one wrong spin of the wheel can result in a contestant's entire winnings being wiped out.


Partnership Package Details

Scheduling (indicative and subject to change)

  • Q1 2024

  • ITV1, ITV1+1, ITV1 HD and STV, STV+1 & STV HD

  • 8 x 60 minute episodes, including 2 x celebrity specials 

  • Weekend peak

Broadcast & Streaming

On air sponsorship idents:        

  • 80" sponsorship accreditation per 60-minute episode
  • 15" intro ident
  • 10" ident either side of each centre break
  • 5" closing ident

Streaming and online idents:       

  • 10-second bumpers around free programme streaming content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)


Rights to use the show logo with 'proud sponsors' tagline to promote the sponsorship across the following platforms:

  • Sponsorship idents
  • Competitions targeting consumers, trade and employees
  • In-store promotional activity (N.B: this does not include the right to use on-pack)
  • Consumer and Trade PR



  • Sponsor logo on broadcast promos over 10 seconds, if used

Coming To Market Date: Wednesday 13th September 2023 on a 10-working day window

Open Market Date: Wednesday 27th September 2023

Guide price: £500,000.00 Gross + VAT


Please reach out to your ITV Sales Rep for more info

Get in touch with us

Find out today how the UK’s
largest commercial broadcaster
will make your business famous

Contact us now