Biggest Love Island Launch Since 2019 With 5.0 Million Viewers
The audience to the launch episode of the nation’s favourite dating show, Love Island, has risen to 5.0 million viewers across all devices (including catch up across TV, mobile, PC and tablet), up on last year by +0.2m making it the highest launch since 2019.
For 16-34s it averaged 1.8m TV viewers with a 61.6% share of viewing, making it the second most watched programme so far this year for this demo (only marginally beaten by Eurovision on BBC One).
On ITV Hub it was watched by 2.9m viewers, making it the biggest launch episode on ITV Hub and up on 2021's launch by +0.2m.
The launch episode has been streamed 6.9 million times and the series as a whole has been streamed 32 million times.
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