March 6th, 2018
ITV announces that Domino's, the UK's favourite pizza brand, is to be the first ever sponsor of ITV's video on demand service the ITV Hub in an agreement brokered by Arena Media.
The partnership will see Domino's video branding across ITV programmes on the Hub, plus branding on website pages and on the ITV Hub email newsletter. The deal will run across the majority of the Hub's platforms, including mobile, connected TV and web browser and will also include a full licensing package.
The Hub sponsorship is Domino's latest commercial innovation with ITV. The brand was previously the very first sponsor of The X Factor app and was also the first programme sponsor of The Voice on ITV.
Mike Barrett, ITV Group Sales Controller, said: "We've had a fantastic relationship with Domino's for the past few years and we are excited to again be partnering with them on another first for ITV. With over 21 million registered users the ITV Hub offers a brilliant opportunity for brands such as Domino's to really connect with our viewers and optimise the power of TV."
The ITV Hub launched in 2015 and has over 21 million registered users including over 75% of all 16 – 24 year olds in the UK. It is currently available across 30 different platforms and offers simulcast (live) and catch-up from ITV's channels as well as box sets, show premieres, original content and show extensions.
ITV is the home of some of the most unmissable TV, we're really excited to be part of that viewing experience across the ITV Hub, as we all know Domino's is the Official Food of never missing a moment. Both Domino's and the ITV Hub deliver feel good moments, as well as making customers' and viewers' lives that bit easier, which makes this the perfect partnership.Tony Holdway, Domino's Sales & Marketing Director