March 8th, 2019
Emmerdale focuses upon female characters in a special episode celebrating International Women’s Day and the talents of women in the television industry.
The episode, which airs tonight has been written, produced, directed and recorded by a female led crew.
On a daily basis Emmerdale has three crews filming scenes across four episodes. For this special episode a female led team were brought together so they could all work together on this project.
The episode will follow almost all of the Emmerdale female characters as they pursue their own individual stories across the generations.
Not only this, but you'll also see something very special just before the episode airs. ITV Commercial have seen an opportunity to work with some brilliant brands and create a special ad break around this Emmerdale episode tonight; airing their inspirational ad campaigns.
These campaigns champion the core values International Women's day represents, and truly showcase how TV as a platform is a force for good. With it's mass simultaneous reach, and power to move people, TV brings crucial issues to light, such as a vision for an equal world, by working with ambitious brands who want to see the same change.
The special ad break will see campaigns featuring inspiring female role models and athletes with:
- P&G - Always
- P&G - Head & Shoulders
- L'Oreal UK & Ireland
- L'Oreal Paris
- CCS NHS Cervical Cancer
- CCS Royal Air Force
- Unilever - Dove Valentina
I believe soaps are leading the way with gender equality on set. This is a great opportunity for Emmerdale to show the female talent we have both in front and behind the camera.Jane Hudson, Executive Producer
We have a fantastic and inclusive team at Emmerdale and this episode hopefully will be a great opportunity for us to showcase some of the positions available behind the scenes to both men and women within the television industry. We have a fantastic cast on the show, but it was lovely to have an episode that concentrated only on the female characters.Charlotte Bellamy, Actress, Emmerdale