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SMEs make up most of the UK business population

The UK values small businesses more than ever. In fact, 70% of consumers want to buy more products from SME's during the pandemic and 66% feel personally responsible to support small and local businesses.

1,243 advertisers used TV for the first time in 2020

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TV accounted for almost two thirds of our video viewing in 2020

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Broadcaster TV accounts for 91% of our video advertising day & builds awareness quickly…

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TV advertising isn't as expensive as you think with over 850 advertisers spending less than 50k in 2020

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TV delivers results for small businesses quickly

  • The average cost of buying the media space to get one person in the UK to see a TV advert costs just over half a penny. Average TV view costs 0.6p (in 2019*) 
    *NB. During the Covid crisis of April-June 2020 the average cost of TV was significantly cheaper than this. 

  • An average 4 week TV campaign builds to a weekly sales uplift of c. 25%

  • The typical profit payback point is at c. 4 months

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  • TV efficiently creates sales uplifts even at low levels of investment

 

  • For a small brand with <£50m brand value a £0.5m TV campaign can drive sales by 10% 

TV delivers both short-term and sustained sales effects

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  • The immediate & sustained effects of TV can be isolated & measured.
     

  • TV drives revenue both in the short and long term.

 

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TV boosts effects of other ad channels by up to 54%

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TV advertising is a class apart in the video world

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Summary

  • The majority of UK advertisers are SMEs and smaller spenders.

  • TV drives both short-term sales and long-term growth

  • TV creates trust and drives reach

  • TV boosts the effects of other media channels

  • TV is affordable & accountable

  • The effects of TV are immediate for most but also sustained

  • There are many options beyond linear TV advertising.

New to TV?

Then we want to hear from you. Tell us about you and your business, and we'll get back to you on how we can get your brand on TV and noticed by millions. 

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