Challenge
Tesco want their customer’s to know that however they do Christmas, and no matter what they need, they can help. Their Christmas campaign reflects the diverse ways that families across the nation celebrate Christmas, and they wanted to increase the relevance and relatability that everyone’s welcome this Christmas.
Insight
Debate, differences and variety is rich at Christmas time, so while the event is consistent each year, the way we celebrate is different for everyone, even celebrities!
Idea
Bring former campmates from I’m a Celebrity… Get Me Out of Here! together over Christmas dinner to celebrate and debate how they each do Christmas.
An informal, light hearted spot campaign, running alongside the Tesco main Christmas plan, that allows the talent to be themselves, share their own views and discuss whether Christmas Day for them means vegetarian fare or a turkey feast; if they’re sprout lovers or sprout rejecters; and their favourite pudding traditions.
