ITV is calling on the nation’s kids to stay creative whilst at home during the Covid-19 crisis by submitting their artwork for a chance for it to be broadcast on the channel’s idents.
The special project called ‘ITV Kids Create’ encourages kids to get involved from home, picking up pens, pencils and paints to create artwork that could be projected onto ITV logo idents during the channel’s ad breaks. Each child whose work is shown will be credited on screen.
Parents and guardians can submit a picture of the child’s artwork via Twitter or Instagram using #ITVKidsCreate and @itv and as many creations as possible will be broadcast. ITV Creates will make a template of the channel’s logo available for download (at itv.com/itvcreates) and submitted artwork will be projected onto the channel logo on screen this month. Submissions are open from Monday 6th April until midnight on Sunday 19th April. Chosen submissions will appear on air to brand the channel logo for seven days from Monday 20th April to Sunday 26th April. T&Cs and privacy notice can be found at www.itv.com/itvcreates.
TV Kids Create builds on the existing ident approach, ITV Creates, which launched at the start of 2019. ITV Creates launched as a new on-screen identity project across the ITV main channel where new idents are showcased each week, with a different interpretation of the channel’s logo created by a wide range of British artists. The project aims to reflect ITV’s ongoing commitment to creativity, giving a platform to UK talent. The attached stills show an example of a current 'ITV Creates' ident running on the channel by On The Mend, featuring members of NHS staff and their creation. More info on this can be found here.
We know that keeping children entertained at home can be a challenge in the current climate, so we thought this project was the perfect opportunity to celebrate the nation's budding artists, whilst also hopefully offering parents some support.Paul Ridsdale, Director of Viewer Marketing