Febraury 12th, 2018
Last week ITV, Channel 4, Sky and Thinkbox made history with an unprecedented collaboration all in the name of the power of TV. Together we launched The Big TV Festival, our exclusive two-day event which took place in Blackwood Forest, Hampshire and was attended by 150 of the industry's rising stars from the UK’s top media agencies and brands. The Festival featured a mixture of inspiring sessions to immerse guests into the world of TV. These sessions focused on key areas of TV: its shows, its audiences, what it offers brands, and a look at what's to come for TV in the future.
The festival was co-hosted by Scarlett Moffatt and Jamie Laing, and featured some of advertising and media’s most influential and forward thinking speakers including: Ogilvy’s: Rory Sutherland, Lloyds’: Ros King, Leo Burnett’s: Chaka Sobhani, Drew Povey from Channel 4’s Educating Manchester and Futurist: Dr Daniel Hulme. We also had presentations from our very own Entertainment commissioner: Joe Mace and Commercial Deputy and Managing Directors Simon Daglish, who opened and Kelly Williams who closed the festival - alongside their broadcaster comrades.
The purpose of the event was to prove the power of TV advertising and explore why it has never been more essential for brand awareness and growth in this digital age. Our guests discovered how data-rich TV is and how it is evolving and innovating to become even more effective for brands now and in the future. We also showed our customers that TV is the safest, highest quality and most trusted environment for marketing budgets.
With special evening entertainment from international DJ Sigala and Snakehips the festival was the hottest ticket in town and an unmissable event. It was also hugely successful in educating, inspiring and engaging our new and existing customers, alongside our allies at Channel 4, Sky and Thinkbox. Watch this space for more momentous alliances to come in the near future.
We can't underestimate how groundbreaking the festival is to have the TV industry united in this way. It was a fantastic couple of days with every side of TV represented - production, programming, effectiveness, advertisers, creatives and an audience of captivated next-generation industry leaders.Kelly Williams, MD, Commercial, ITV
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