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What is the charity support scheme?

ITV Commercial has created a bespoke package aimed at supporting the charity sector, combining cost-effective airtime with free creative production support.

Offering an affordable advertising plan to benefit charities throughout the challenges of the pandemic, the support package will be in place throughout May 2020.

The special offer, which is open to both businesses directly as well as agencies, will be available on a first come first served basis, and packages can be tailored to suit budget and requirement.

It’s a difficult time for so many, none more so than the charity sector, and we want to use this scheme to offer charities a helping hand towards advertising efficiently and effectively. The package aims to be flexible and more importantly cost effective, and I hope it provides many worthy causes with tools they need to advertise.” Simon Daglish, Deputy Managing Director at ITV Commercial

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Additionally, for charities without an existing advert, ITV is offering a complimentary product service, and will create an advert for free up to the value of £1,000.

You can view full details of the offer below. 

View offer here

This exciting new initiative by ITV couldn’t be more timely. Media Trust and Charity Comms’s recent Covid-19 Response Charity Survey found that one of the key comms challenges charities are currently struggling with is “infobesity” and how to come up with content and media messaging that will cut through. 97% of charities also said they would welcome volunteer comms support with digital content production being a key area where help is needed.” Su-Mei Thompson, Media Trust CEO

I'd like to learn even more

If you have a question about the charity support scheme, or anything else, please contact our team on itvcommercial@itv.com

Photo by Tim Marshall on Unsplash

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