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Woodlands Home & Garden Group, a leading garden building manufacturer and online retailer, have unveiled a distinctive new look for its award-winning e-commerce brand, Tiger Sheds – backed by a nationwide TV and press campaign.
Find out how Whitworths used ITV's Backing Business initiative to deliver huge reach across a selection of quality programming through a test and learn regionalised approach to achieve great results.
Juicy Couture have relaunched into the European market, shattering previous negative connotations and bringing the brand into the forefront of the market.
NatWest & ITV have ringfenced a significant fund to give new or lapsed TV brands the opportunity to try TV advertising to help grow their business.
We can’t go through such an unforgettable period in history and expect everything to return to the way it was. However, with change comes opportunity, so the secret now is to look to the future, learn, and adapt. As part of our virtual ITV Showcase 2021 event, industry experts joined host Adil Ray to explore three ways consumers have changed and unpick how TV advertising has the power to help brands seize the many opportunities that lay ahead.
Diversity and inclusion can feel like tricky things for advertisers to get right. But they shouldn’t be. As our recent report has shown, people from any community want to see their lives reflected on screen - and that’s something advertising should always do well. We’ll leave you with some ways to get started - Shane MacCrory of DECA’s 7 things to remember when creating authentic, inclusive ads.
Although we all entered new territory over the past 18 months, it’s not the first time the world has come together to overcome challenging periods in history. As part of our virtual ITV Showcase 2021 event, journalist, thought-leader, and author, Matthew Syed, tells a story from the Second World War to explain why diversity of thought is vital for unlocking progress.
As lockdown eases and the UK enjoys freedoms once more, what does the time hold in store for brands? As part of our virtual ITV Showcase 2021 event, Richard Shotton, behavioural science consultant and author of The Choice Factory, explains why the next 12-18 months offer a powerful window of opportunity for the nation’s businesses.
As we reflect on the past 18 months, different industries were impacted by the pandemic in different ways. Some saw unprecedented growth, others are now beginning to recover. As part of our virtual ITV Showcase 2021 event, Dominic Mills, Mediatel’s ‘Mills on Monday’ columnist, shares three ways the advertising industry has been positively impacted by the disruption to the norm.
As lockdown becomes more of a distant memory, what does the economic bounceback mean for consumers and businesses alike? As part of our virtual ITV Showcase 2021 event, Heather McGregor CBE FRSE, business school professor and former Financial Times columnist, shares her words of wisdom for businesses looking to flourish in the economic bounceback.
As we look ahead to the future, it’s also the perfect opportunity to reflect. As part of our virtual ITV Showcase 2021 event, Christopher Kenna, CEO and Founder of diversity-driven marketing agency, Brand Advance, looks to lockdown to share three valuable pieces of advice for inclusive companies to live by.
As the UK begins to reopen, we can all look forward to exciting times ahead. As part of our virtual ITV Showcase 2021 event, which brings together UK businesses of all sizes, entrepreneur and Dragons’ Den star, Deborah Meaden, shares three tips for businesses looking to thrive in our new world.
Let’s change culture for good. ITV Home Planet is looking for brands to be part of ITV Climate Action Week during COP26.
ITV, Natwest and Pablo have awarded three small enterprise competition winners a unique package of business support and media collaboration with their own bespoke TV advert.
ITV is partnering with business communication company HiHi to launch their new TV advert as part of the Backing Business campaign - ITV’s initiative to help keep British business moving, ensuring that brands can reach their full potential following a tough global economic period, using the power of television.
In this webinar Kate Waters, ITV's Director of Client Strategy and Planning was joined by our special guest Helen Edwards, Adjunct Teaching Fellow, London Business School, to explore real-time signs and signals that can help marketers get a feel for what’s going on in people’s lives, and where that might take us.
With helping small businesses thrive at the heart of their values, there is no better partner than eBay and it's Pay As You Grow scheme to help first-time sellers and start-ups to set up their own online businesses - at little to no cost.
As founder of Portas, a creative consultancy headquartered in London and Melbourne, Mary Portas has become a household name and garnered the title, ‘the Queen of Shops’. Find out from Mary first hand if she believes shopping will ever be the same again after a very challenging year.
Understanding our viewers’ moods and emotions has been instrumental in shaping our schedule. It helps us ensure that we deliver the right programmes to the right people, in the right context and the right mood. So why is this important for brands to understand? We believe that when it comes to advertising, the setting of a marketing communication greatly impacts on how the message is received.
We offer a full creative production service from concept to delivery and are experienced in overcoming barriers for New to TV brands.
There’s one thing us Brits have in common; we all love to laugh. The much-lauded ‘British sense of humour’ is something that unites the nation in fractious times. In this short video Chris Arning, Founder-Director of Creative Semiotics, chats with ITV’s Cultural Insight Lead Lucy Crotty to give a fascinating insight into the three schools of humour, providing crucial knowledge for any brand trying to use humour successfully in their marketing.
Our webinar panel brought with them a wealth of insights and different perspectives to the table. In other words, it was a lot to absorb and we didn't want you to miss out on any of the key learnings. Read on to learn more.
NatWest and ITV have today announced the launch of a new competition where three of the UK’s brightest small businesses will win their own TV advert worth £150,000, produced by acclaimed London-based advertising agency Pablo, with guaranteed, tailored airtime on ITV and through NatWest’s owned channels.
Advertising guru and Ogilvy UK Vice Chairman Rory Sutherland joins fellow marketing experts in his podcast series, On Brand. Read on for their advice for staying relevant during a time when the only thing we can rely on is change.
Read our useful tips on making your transition into a new company a success, especially after a challenging year.
ITV’s CEO Dame Carolyn McCall DBE is opening one of the most significant industry learning events of the year: IPA EffWorks Global 2020.
In part three of our mini series, 'Love for Local', we speak with Nico Pasquali, the owner of Lupo Caffe Italiano in Manchester about his experience of the pandemic and the surge in demand and support.
Four steps of Marketing Effectiveness for your brand, an Effectiveness paper by Dan Izbicki, founder at Ethos.
In part two of our mini series, 'Love for Local', we speak with Geoff Rigby, the owner of family-owned Windy Arbour Farm Shop in Wigan about his experience of the pandemic and the surge in demand and support.
One of the biggest positives to have come out of the pandemic is the rise in support for local businesses. With this in mind, we got in touch with three local businesses who saw a surge in support and demand during lockdown to hear about their experience and if they think this love for local will continue in 2021 and beyond.
Thinkbox's latest research study highlights the impact your media channel choice has on the brand message your audience receives. One of the main findings is that advertising on TV signals a brand's superiority. We've summarised their key findings for you.
We have a good sense by now of how consumers normally behave around Christmas, but 2020 is shaping up to be a very different year. We’ve undertaken some research with the ITV Village to understand just how COVID-19 might impact their plans.
Rory Sutherland: Tips for marketers looking to innovate during a turbulent time
With holidays and travel dominating the news, we want to help brands understand how best to position themselves and communicate during these unprecedented times.
Read Marketer and business owner Phil Barden's insights into what action advertisers need to take, to really impact their bottom line. Is emotion enough?
Industries across the UK are looking at how the role of the office has changed and whether the work-from-home operation is here to stay.
Furlough can be difficult for everyone, and especially apprentices. It can be tough to be put on a break from your aspirations, especially when you're just getting started.
