“No more pencils, No more books
No more teacher's dirty looks
School’s out for summer...”
You may have seen Peter Kaye’s brilliant routine about his childhood eagerness to hoof it out of the classroom at the end of term… packing up pencil cases far too early and skillfully inserting arms into coats without the teacher noticing, before tearing away at the speed of light when the school bell rang!
With summer-term finally over, many of us have holidays ahead - it’s possible you’re halfway out of the door yourself - so, we’ll keep this short by giving you a reading list of 5 summer ITV blockbusters to dip into whilst you’re sitting by the pool / sea / garden pond…
#1 Cooking With The Stars: We’re thrilled to be 2 episodes into series 1 of Cooking With The Stars - our partnership with M&S Food. Hosted by Emma Willis and Tom Allan, the 60-min show is our highest profile AFP ever (Tuesdays at 9pm), where product placement alone will feature 200 M&S ingredients across the series. The partnership has so many touchpoints (show creation, sponsorship, additional video content, social, CRM, etc.) but it’s how Sharry Cramond and her team at M&S are activating the licence in-store that we absolutely love: window signage, on-pack, brand extensions, branded staff aprons and more.
#2 UEFA Euro 2020: Whether you were cheering for England, Wales or Scotland in the Euros (or even Italy!) one thing’s for sure… the nation gathered around the football in the multi-millions. The England v Italy final, split across ITV and BBC, consolidated at a combined 30m viewers; but the tournament’s biggest single audience was ITV’s England v Denmark semi-final, consolidating with an average of 24m viewers and a one-minute peak of 26.4m! And we were delighted to reward Aldi with a free spot in the final, as the winner of our competition to find the tournament’s most emotionally engaging ad, in partnership with System1. Huge thanks to all 30 brands who took part.
#3 Feeling Seen: how diverse advertising unites us: We’ve just published the full results from our study into the impact of diversity in advertising, in partnership with System1 and brand diversity experts DECA. It’s heartening, positive and uplifting stuff, as we share how authentic inclusive advertising delivers a valuable diversity dividend to those represented on screen, to wider society, and back to the brand in terms of ad performance and ROI. Please download and read the full report; we’d love to discuss our findings with you, and also share how we can bring you into our plans for Black History Month this October.
#4 Tyson Fury’s invisible opponent: We were privileged to premier a breathtaking new ad from AMV BBDO, on behalf of men's mental health charity CALM. The hard-hitting creative launched in last Friday’s episode of Love Island, and uses real footage to show Tyson Fury fighting an invisible opponent in the ring, which eventually knocks him to the floor. It’s stunning work.
#5 Bringing The Void to Fortnite: The cult, free-to-play, multi-player game Fortnite recently launched ‘Fortnite Creative’ as an open-source opportunity for partners to add new environments to its gaming universe. We’ve become the first broadcaster to plug in with a playable version of our Saturday night gameshow The Void - allowing Fortnite gamers to take on The Void’s obstacles and challenges for themselves (or watch others fail miserably!)
There’s so much more we could share… Love Island’s triumphant return to our screens, ITV’s new commercial partnership with Sky, or even the fact that some viewers are apparently trying to buy Coronation Street’s Rovers Return pub on Purplebricks! But time is tight, and we all need a break, so thank you for your support and your business across the year - we never take it for granted - and I hope you’re able to have some rest and relaxation over the summer.
MD, Commercial, ITV