ITV Home Planet partner with Quorn to save the planet, one bite at a time
ITV Home Planet is a new initiative for sustainable brands to partner with ITV and encourage our viewers to make easy wins for the environment by reducing their carbon footprint at home. Quorn, ITV's first brand partner, will launch their new creative with a 'Home Planet Proudly presents product' this Saturday (16th January).
Following on from the Liverpool 'Helping The Planet One Match At A Time' campaign inspiring fans to go meat free for match days, the environmental campaign named ‘Helping the Planet One Bite at a Time’ will encourage viewers to reduce their carbon footprint by decreasing their meat intake.
Quorn Mince, Pieces & Fillets achieved 'Reducing CO2' certification by the Carbon Trust for the full life cycle of the product, as well as Quorn introducing carbon footprint calculations across thier product range, showing how much carbon was emitted during the production of their products.
The special ad break will debut in the 19.45 break during "The Masked Singer" on ITV. (Saturday 16th January).