Join ITV and System1, as we unlock the minds and behaviours of people across the UK, and give data-driven insight into the most creatively effective advertising right now.
Kate Waters, Director of ITV's Client Strategy and Planning team, will host a session including:
ITV’s Director of Audiences Neil Mortensen who will share the freshest possible data from You Gov and our ITV Village panel, to give the most up to date view of how people are feeling, behaving and consuming, as well as how media consumption has been adapting. For example, attitudes to advertising; viewing by device; genres doing especially well; viewing patterns across the day; how family viewing has changed; what people are seeking out.
System1’s Jon Evans and Orlando Wood (author of the IPA’s current bestseller Lemon) will then explore how the nation is responding to advertising creative right now, using their 'Test Your Ad' database. They’ll highlight those brands getting it right and give practical guidance on ensuring your advertising has the best chance to have real impact - plus, an opportunity to test your own creative on their system, for free.
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